Custom Development: Onboarding and the Interview Process

Let’s tell you a secret about custom code development – The trick isn’t to know how to sell this service, but to whom to sell it. At Deluminal, we have a specific onboarding and interview process to see if we are the right fit to work with you.

Of course, that doesn’t mean we are super picky about our clients, and it means that we want you to be a perfect fit for you.

In this article, you can read about our onboarding process and how we approach our clients.

The Fit

The first thing to selling any service, whether you sell marketing services or web dev, is to find the fit. You see, there’s a reason why we want to work with marketing agencies and startups.

As a white label development agency, we want to provide service to:

• Companies that need service-specific or product-specific websites (startups)
• Companies that constantly need a web development
• Companies that want to build or redesign websites continually
• Companies that rely on website optimization or conversion optimization

But, instead of coming in and taking the credit, we let our partners earn it. That way, we get a steady stream of clients while they keep selling their services. Our clients answer a list of questions during the onboarding process to see if they fit our business model.

It’s okay if they don’t fit, and clients can go to another agency and save money and time. If they fit us, they move right away to work on the project and use our experience and expertise.

That’s the first thing you have to solve when selling or buying custom dev services. After all, maybe you need technical optimization or essential website building services. There’s no need to overspend to buy something you don’t need.

The Interview

Now, we can proceed to the interview part of the onboarding process.

Here’s the kicker, it may seem obvious, but we want to learn more about your expectations. For example, when you work with startups, you may encounter people that don’t know all web dev possibilities.

That’s completely normal since they have their expertise. But, that allows us to help clients, build custom solutions for them, and improve the overall user experience.

Yet, it’s better to start with your expectations for the project. White label agency is there to help you deliver the best solution for the projects. It’s like having a silent partner for your project. Also, we want to hear about your ideas and vision.

With all that info, we can move to the onboarding process.


Once we know what you want, it’s time to tell you what we can do. The point of custom development is to develop a unique solution for your website. While that leaves endless possibilities, the possibility to solve your problem may not be unlimited.

Without a need to come off as too philosophical, you could say that there are limited ways to solve coding problems. At least there are if you want to solve them efficiently and in due time. And, they have to learn the difference between custom website, WordPress website and bespoke software.

Also, this is a point when a white label agency truly becomes your silent partner. Recently, we had a chance to work with an e-commerce business. The owners had a lot of ideas about redesigning the website and doing a lot of other things.

The website’s design and feel were the problems occupying their attention—a simple analysis made evident that a website has a problem with page speed. Instead of working on design, we proposed to work on the page speed issue.

We fixed the page speed issue and improved the overall UX of the website. And that leads us to the final point of onboarding – communication.


We want to share this in case you want to work with us. It’s much easier to know what to ask and ask us those questions. That makes the, and that’s of working together much more tangible and faster.

First, think about whether you even need custom development. Do you have to:

• Build a business-specific website
• Have unconventional apps or features on the website

If the answer is yes, then move on to the following requirements. Do you have:

• Clear projects requirements
• Documented marketing strategy
• Know what features or apps you need
• Have a deadline for the website

Again, if the answer is yes, you can move to the final requirements. Can you:

• Explain how custom code could improve the functionality of the website
• Explain what is your app or website maintenance strategy
• Tell whether this is a one-time agreement or milestone work

When you have answers to these questions, it’s much easier to hire web developers. It makes work more enjoyable for both sides.

Working Together

Now you see what the necessities of high-performance work are. Of course, it’s not as complex as it sounds.

All you need is a clear idea of what you want to build. Tell your developer about it and let them guide you to the final product. It’s more efficient that way.

Hello. Salute. Hola.

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