Startup websites never lose popularity. They are a necessary component of digital space due to the constant need for fresh products. While these products come with game-changing notions, a user may fail to understand your offer.
That happens a lot due to the poor website structure of a startup website. While it may look like a perfect website from the owner’s perspective, that is rarely the case.
Luckily, you can improve the quality of the website with a few simple methods. And, you can do them today.
The first thing you want to do is to work on user experience. In the era of SaaS products and cloud solutions, that becomes a necessity. Without proper UX, your users leave the website and move to find the new usable product.
While it may seem that the nature and the features of the product are enough, that is not reality. Instead, users want a product they can use to its full potential. Reexamine your website and product and determine whether or not you have to work on user experience.
Using the Website
The primary thing to work on is the website. Sure, it is not a stretch to say that your startup is your product. But, users need to find the product somewhere first to understand your business. However, it may often happen that they reach the website to leave it immediately.
A bounce rate is something you can fix. Loss of leads and money, on the other hand, are hard to replace. During the initial growth phase, it is necessary to get in front of the users and stand there.
Once you settle that, they can go and use the product. What exactly is the next thing you want to rework.
Using the Product
Of course, you are going to improve the product to no end. However, this relates more to the MVP stage of your startup product. For example, avoid sending out botched products to the users.
It is better to have a product that performs fewer functions but operates without fault. It is far worse to have lots of features and non-operable products.
So, ensure that you have an MVP ready for work. And ensure that you get enough info from the users.
Finally, the greatest mistake here is to fail to get valuable data. Especially in those first stages, you have to get your hands on as much data as possible. With that data, you can improve the products and locate problems with the business model.
You could add subtle pop-ups, Google forms, or even an email address. Look for a way to ask them to participate in the development of the product.
Be genuine in that effort. It could pay off more than any marketing campaign in the future.
That leads us to the next point, and that is communication. Often, startups have an exciting MVP. However, that fails to save the product from poor communication with the users.
Then, you have to think about your approach. Look at your website again. Think about what you need to write for your user to understand the product. Rework the website if necessary.
The thing that most startups fail to present is their unique selling proposition or USP. A startup may operate in any industry or technology. However, their success may come under suspicion if they fail to communicate with the user.
Users need to understand what makes your product a necessity in their life. And, you need to do that in a few sentences. If it takes more than that, you are losing the user.
Users have no time to unravel your business. Tell them in a single sentence what makes your product an integral part of their life.
Another problem a lot of websites have is poor communication of product features. While it may seem like they offer something extraordinary, it may mean almost nothing to the user. Users need to see how they feature their cause and their work.
The trick here is not to say that you have something superior to offer. Instead, find a way to present your solution as something the user needs a lot.
Finally, pack that into concise writing.
Copywriting is not something that has an exclusive relationship with web development. But, it can make or break a website. Also, it is a way to compile all these elements together. And bring them into a single package for the user to see.
If you are starting, have as many people as possible visit the website. Find early testers and ask them for feedback. Ask them how they understand the product, and test that again what you see as the product.
In case they can’t understand your offer from the copy, rewrite the copy on the website. Then, look at the whole website again.
Finally, you want to take a look at your web design. The advantage of startup websites is that they require fewer logistics. Depending on your product, you have a technical side of the product ready for use.
For example, if you operate a SaaS product, the product is ready for deployment when the website goes live. The story may be somewhat different if you have another kind of product. However, you can’t save even the best product from a poor presentation.
Try to think about your website as the total packaging of your product. When people find it, give them a holistic experience.
You have to make your website look good on any platform. Google is a mobile-first platform now. That means that most searches and uses go from mobile devices. If your website is not ready for mobile, you lose potential new users.
Test your website on all platforms. Here, hiring a professional web developer and web designer can help you a lot. They may create specific versions of your website for desktop, mobile, and other devices.
Then, anyone can find the relevant data on the website and learn more about the product.
Text and Color
Then, you want to work on color combinations and text. An owner may have a favorite color or font. But, it is a smart choice to leave the search for fonts and colors to the web designer. After all, they are professionals in the field and know how to match the two together.
That choice may influence UI and UX. Thus, it affects the overall user experience of the website. While colors and fonts should reflect your brand, they should also help the user to browse.
Think of these as part of the product packaging. If you were to visit a store, the packaging of the product influences the final buying decision. Finally, that also applies to another important aspect of the website.
Trends are ever-changing but always remain with us. While they may garner much hype, not all of them are usable for your website. These mostly apply to web trends that deal with the outlook of the website.
Currently, trends in web design are minimalism, illustration, and negative color schemes among others. In practice, however, these may not work out for you at all. Instead, you can use them and repel your users.
Improve Startup Website
So, it is best to talk to them first. Ask them what they need and want from the website. Then, go to your web developer and implement those changes.
That is the fastest way to significantly improve the quality of your startup website.